avatar for Erica Anderson (she/they)

Erica Anderson (she/they)

Co-founder and CEO
Brooklyn, NY
Let's talk about building CPGs that people love, quitting the corporate life and the WNBA. I'm a NY Liberty season ticket holder!

I'm an entrepreneur who worked at the intersection of technology and media for more than 15 years. After a long corporate grind (MTV, CBS Twitter, Google, Vox), I finally started my own thing and it's so much fun.

In 2020, I co-founded THE NEW SAVANT (TNS) with Ingrid Nilsen. TNS develops analog olfactory experiences for digital natives that connect on a personal level. A DTC brand that utilizes social commerce as a key driver of connection, all of the scents are designed by Nilsen and brought to life by one of the world's top fragrance houses. In our first two years in business we created, sold and made more than 18,000 candles with $0 spent on ads. 

I thrilled to be creating something that brings people a sense of joy and ease.